Kumpoo - Take the Challenge

Brand story

Brand Introduction

KUMPOO is the world's fourth ranked international professional badminton brand, under the ownership of Guangzhou Sobey Sports Co., Ltd. It offers rackets, shoes, apparel and other related products for badminton. Since its establishment in 2001, the brand has endowed its products with unique competitiveness through self-built factories and technological innovation. By focusing on product types, technology, enterprise scale, and brand image, Kumpoo consistently enhances sports experience for global badminton enthusiasts.

Brand Culture

Driven by the brand mission of empowering everyone to fall in love with badminton, Kumpoo embraces "Take the challenge" as its core value. The brand breaks through technological barriers and drives product upgrades through innovation. Facing the diverse needs of the market and consumers, Kumpoo explores unknown areas, continuously optimizes product experience, and responds to every expectation with quality. It continues to forge ahead with an explorer's spirit, making every breakthrough a new starting point for empowering the industry and serving the public.

English name：

KUMPOO

Establishment time：

2001

Affiliated company：

Guangzhou Supo Sporting Goods Co., Ltd.

Brand slogan：

Dare to challenge

Headquarters location：

No. 103, Wanhuier Road, Nancun Town, Panyu District, Guangzhou City

Industry to which it belongs：

Sports goods industry

Brand history

2001

KUMPOO brand was created in Japan.

2006

Guangzhou Sobey Sports Co., Ltd. was founded.

2007

KUMPOO brand officially entered China market.

2008

Kumpoo sponsored 14 big tournaments of World Chinese Badminton Federation Championship from 2008 to 2014.

2009

Kumpoo sponsored badminton world champion and Thailand No.1 men's single - Boonsak Ponsana.

2010

Kumpoo was the title sponsor of Macau Open Badminton Grand Prix Gold and Macau badminton team from 2010-2013.

2012

Kumpoo was the title sponsor for the 41st World Morning Cup Badminton Tournament in Malaysia.

2013

Kumpoo was the titled sponsor of Anhui Provincial Badminton Team from 2013 to 2017.

2014

Kumpoo was the equipment sponsor of Finnish Championship.
Kumpoo was the title sponsor of Oceania Championship in Australia.

2016

Kumpoo is the sole equipment sponsor of Finland National Team for 5 consecutive years.

2020

Kumpoo sponsored world champions Hong Wei, Zhang Yawen and Malaysian famous player Daren Liew.
Kumpoo renewed sponsorship of World Chinese Badminton Federation Championship for 2020-2023.

2021

Kumpoo Sponsored world champion Tian Houwei and Pakistan's No. 1 women's singles - Mahoor Shahzad.
Kumpoo sponsored Hebei Provincial Badminton Team.
Kumpoo Sponsored the Capital Universities Badminton Tournament.

2022

Kumpoo sponsored the badminton team of Peking University.

2023

Kumpoo renewed sponsorship of World Chinese Badminton Federation Championship for 2023-2026.

2024

Kumpoo is the approved badminton brand by BWF for 14 consecutive years.

2025

Kumpoo badminton string factory established.
Sponsored Australian national team player Gronya Somerville.
Sponsored rising star Lin Yi.
Launched a collaboration with B.DUCK – an internationally famous lP.
Sponsored Malaysian player Cheam June Wei.
Sponsored Thailand national team player Kantaphon Wangcharoen.
Sponsored badminton influencer Wang Xiaoyu.
Jointly organized the "No Fear of challenge" tournament with DEWU.
Collaborated with Chinese trendy culture brand "CryingCenter".
Sponsored Malaysian Men’s Doubles players Chia Weijie & Lwi Sheng Hao.
Sponsored Indonesian player Dalila Aghnia Puteri.
Sponsored Thai player Korakrit Laotrakul
Sponsored Australian players Tiffany Ho, Maureen Wijaya, Faye Huo, Nozomi Shimizu
Sponsored Canadian player Catherine Choi
Sponsored Hong Kong player Chan Yin Chak.

Main product

Product classification

Wholesale of sports goods and equipment 1; Project planning and public relations services; Sports event planning; Marketing planning; Sales of electronic products; Retail of stationery; Sports support organizations; Sports competition organizations; Consulting and planning services; Rental of sports equipment; Retail of sports goods and equipment; Sports health services.