On July 1, 2025, KUMPOO officially announced its endorsement partnership with young Australian player Faye HUO. Born in 2008, Faye will become KUMPOO’s new generation ambassador, highlighting the brand’s long-term commitment to nurturing young talent.

Faye HUO is a rising star in Australian badminton. Despite being just 16 years old, she has already shown great potential in both domestic and Oceania tournaments.

Her major career achievements include:

2025 Oceania Junior Championships Women’s Singles Champion

2025 Australia National Championships Women’s Singles Runner-up

2024 Australia U17 National Championships Mixed Doubles Champion, among others.

Faye's career began in 2022 when she represented Australia at the Sydney International Badminton Tournament, marking her debut on the international stage. In recent years, she has made significant progress in both singles and doubles events, demonstrating her well-rounded technical skills.

KUMPOO stated, "The exceptional potential and well-rounded technical traits that Faye HUO displays align perfectly with KUMPOO’s brand philosophy of focusing on the future and nurturing new talent. We look forward to partnering with this rising star and witnessing her shine on the international stage."

Faye HUO responded, "I am honored to join KUMPOO. I firmly believe that with KUMPOO's professional support, we will work together to bring the unique energy and passion of young athletes to the international stage, showcasing exceptional strength."

This partnership is a key part of KUMPOO's global youth talent development program, strengthening the brand’s presence in the Oceania market by supporting promising young athletes.