On September 1, 2025, KUMPOO officially announced the signing of Canadian-Chinese badminton player Catherine Choi as its brand ambassador. As a key women’s doubles player for the Canadian national team, Choi will represent KUMPOO in international competitions.

Recognized as one of the most talented doubles specialists in North America, Choi has achieved remarkable results throughout her career. She clinched the women’s doubles gold medal at the 2023 Pan American Games and delivered strong performances in various international events, including finishing as runner-up at the 2023 Poland Open and the 2024 Azerbaijan International Series. With a career-high world ranking of No. 27, she set a new record for Canadian badminton players.

Choi’s outstanding influence and achievements in North American badminton align perfectly with KUMPOO’s vision to expand its global presence. As a player of Chinese heritage, Choi expressed great excitement about this collaboration: “KUMPOO’s dedication to innovation and excellence in badminton deeply impresses me. I look forward to not only elevating my performance through this partnership but also serving as a bridge connecting Eastern and Western badminton cultures.”

This partnership marks a significant step in KUMPOO’s strategic expansion into the North American market. Catherine Choi will compete in KUMPOO’s professional gear across international tournaments. It is worth noting that she is in exceptional form recently, having just helped Team Canada win the 2025 Pan Am Mixed Team Championships. Her addition will undoubtedly bring new energy to KUMPOO and deliver thrilling performances to badminton fans throughout North America.