On September 2, 2026, Kumpoo and the Guangdong Tennis Team held a strategic partnership signing ceremony in Guangzhou. Representatives from Kumpoo and the Guangdong Tennis Team, including team leaders and coaching staff, attended the signing ceremony. The partnership marked a key step forward in Kumpoo’s strategic expansion into tennis, establishing in-depth collaboration between the two sides across equipment support, training collaboration and brand promotion.
Founded in 2001, Kumpoo has spent over two decades specializing in professional sports equipment. The brand has established a leading position in the international badminton industry and is a Badminton World Federation (BWF)-certified equipment supplier. Kumpoo built its own footwear factory in 2008, established its racket manufacturing facility in 2022, and set up a badminton string production base in Japan in 2025. These facilities form an integrated, independent supply chain covering research and development through to manufacturing. The brand has also been recognized multiple times as a Guangdong High-Tech Enterprise.
Building on its strong foundation in badminton, Kumpoo has in recent years pursued a brand-strategy upgrade for small-ball sports equipment. In 2024, the brand officially entered the pickleball market and signed the first PPA professional pickleball player from Chinese mainland. In 2026, Kumpoo further strengthened its presence in professional pickleball by signing a three-time PPA Asia Tour champion as a brand ambassador.
At the same time, Kumpoo has further expanded its strategic vision to the tennis segment. To date, the brand has developed a comprehensive tennis product portfolio covering tennis rackets, apparel, bags and sports protection equipment, and has provided equipment support for international professional events, including ATP Challenger tournaments.
“Take the Challenge” is the core proposition of Kumpoo. Its full-scale expansion into tennis represents a tangible reflection of this proposition at the strategic level.
Founded in 1958, the Guangdong Tennis Team is a landmark competitive tennis team in South China. Throughout its history, the team has produced numerous meritorious athletes. At the 6th National Games of China, the team won two gold, two silver and one bronze medals. It was also home to the athlete who claimed the first women’s singles gold medal for Team China at the Asian Games, marking an important milestone for the sport in China.
In recent years, the Guangdong Tennis Team has shown a strong resurgence. At the 15th National Games 2025, the team won one silver and two bronze medals, achieving its best performance at the National Games since the 6th National Games in 1987. In addition, the Guangdong men’s team finished runner-up at the 2024 National Tennis Team Championships, marking the best result in the team’s 65-year history of competing as an independent team.
At present, the Guangdong Tennis Team is centered on a new generation of players, continuously unleashing its competitive vitality and steadily advancing toward higher goals.
The strategic partnership will provide Kumpoo with strong brand credibility within South China’s professional tennis segment, further boosting market awareness as a professional sports equipment brand. The “Take the Challenge” spirit of Kumpoo is highly aligned with the Guangdong Tennis Team’s decades long tradition of perseverance and striving.
As a local brand rooted in Guangzhou for 25 years, Kumpoo’s partnership with the Guangdong Tennis Team represents both a natural extension of its brand strategy and an in-depth giveback to South China’s tennis ecosystem.
Looking ahead, both parties will explore more cooperation opportunities in areas including youth tennis talent development and tennis culture promotion, working together to drive the high-quality development of tennis in South China.
