From January 9 to 11, 2026, KUMPOO marked its 25th anniversary with a brand conference defined by innovation and vision. More than a product showcase, the event was a forward-looking statement — a comprehensive reimagining of technology, style, scenarios, and people.

Built on Product Strength: Technological Breakthroughs Drive a Professional System

At the conference, KUMPOO unveiled its latest achievements in core technology development. The world’s first titanium badminton racket manufactured using 3D printing technology made its official debut, opening new possibilities for advanced materials and structural performance optimization.

At the same time, KUMPOO introduced a full lineup of professional-grade products benchmarked against the world’s top standards, including the KH-G805 LITE PRO professional badminton shoes, its first self-developed synthetic shuttlecock, the world’s thinnest badminton string JS-57S, and a professional ACF court flooring. Together, these innovations reinforce KUMPOO’s technical authority and credibility in the professional badminton arena, designed to meet the highest performance demands of elite athletes and experienced players alike.

Style as a Language: Cross-Boundary Fusion Redefines Sports Aesthetics

Breaking away from conventional product launches, the conference placed strong emphasis on the fusion of sport and fashion. TEAM KUMPOO athletes including Gronya Somerville, Kantaphon Wangcharoen, Lwi Shenghao, Chia Weijie, Chan Yin Chak, Maureen Wijaya, Catherine Choi, Dalila Puteri, Faye Huo, and Korakrit Laotrakul, collectively showcased the new-season sportswear collection in dynamic presentations.

The design language moves closer to everyday fashion, blurring the boundaries between athletic performance and casual wear.

Even more groundbreaking were KUMPOO’s newly announced cross-industry collaborations: a design-driven partnership with streetwear label Crying Center; a co-branded collection with iconic IP B.Duck, blending playful visuals with training and lifestyle scenarios; a collaboration with QQ Music to enhance the auditory experience of sport; a cultural partnership with “Guangzhou Gift”, injecting athletic spirit into urban cultural symbols.

All these initiatives serve one clear goal: to allow badminton equipment to transcend the court and integrate seamlessly into broader daily wear and contemporary aesthetics.

Extending Through Scenarios: Building Sports Communities and a Light-Sports Ecosystem

KUMPOO’s focus extends beyond products to the environments and experiences in which sport takes place. At the conference, the brand reaffirmed the importance of offline physical badminton venues, aiming to create new hybrid spaces that combine professional sport, trend-driven retail, and social interaction.

Currently, KUMPOO operates more than 600 offline badminton venues, with plans to expand to 5,000 locations, enabling sports communities to take root and grow within real-world settings.

In addition, KUMPOO officially announced its expansion into tennis and pickleball, signaling its entry into more lifestyle-oriented and socially driven light-sports categories. These initiatives reflect KUMPOO’s proactive role in shaping users’ broader sports and leisure lifestyles.

Twenty-Five Years: Not Just a Milestone, but a New Beginning

At its 25th anniversary, KUMPOO presented more than a lineup of new products — it revealed a brand blueprint that connects technological innovation, fashion culture, scenario-based experiences, and community engagement.

KUMPOO firmly believes that sport is not only about competition, but also a powerful expression of lifestyle. Looking ahead, the brand will continue to uphold its spirit of “Take the challenge”, working alongside every user to explore the boundless possibilities of sport.