On August 20, 2024, leading badminton brand Kumpoo officially announced its partnership with rising star Lin Yi, naming him as the brand’s newest ambassador. Together, they will launch a fresh new chapter of youthful energy and active living under the spirit of sports.

Lin Yi is a popular Chinese actor known for his roles in hit dramas such as “The Tale of Rose” and “Put Your Head on My Shoulder.” A graduate of Beijing Sport University, Lin is not only a talented actor but also an outdoor sports enthusiast who enjoys skiing, cycling, and exploring new challenges. With his sunny image and impressive acting skills, Lin has won the hearts of countless young fans. As a new-generation idol, he continues to inspire youth with both his achievements in the entertainment industry and his positive, uplifting lifestyle.

Kumpoo’s decision to partner with Lin Yi reflects its commitment to building stronger emotional connections with young consumers and to promoting the spirit of vitality, confidence, and sportsmanship.

Since 2009, after being fully acquired by Guangzhou Sobey Sports Co., Ltd., Kumpoo has grown into a household name and one of the most beloved badminton brands in China. The brand is a certified equipment supplier of the Badminton World Federation (BWF), as well as an official sponsor of top-level university teams such as Peking University and Tianjin University.

The partnership with Lin Yi is expected to further elevate Kumpoo’s brand visibility and appeal among younger generations, encouraging more youth to embrace the joy of sports and an active lifestyle. It represents not only a celebrity endorsement but a heartfelt alignment between the brand and its core audience.

The campaign’s official theme — “From Zero to Yi: Beyond Yourself” — cleverly integrates Lin Yi’s name while symbolizing Kumpoo’s brand vision: empowering young people to start from zero, break boundaries, pursue their passions, and discover better versions of themselves through sport.

Moving forward, Kumpoo will launch a series of Lin Yi-inspired products and marketing campaigns aimed at energizing a generation of youth and shaping a bold, vibrant blueprint for modern sports culture.