Citywide Badminton Fever Sweeps Chengdu

The spirit of badminton unites all, and the fearless pursuit of glory knows no bounds! On June 21 and 22, 2025 KUMPOO "No Fear of Challenge" Badminton Mixed Team Tournament (Chengdu Leg)（hereinafter referred to as the "Chengdu leg"）, guided by Bureau of Culture, Sports and Tourism of Pidu District, Chengdu and co-organized by KUMPOO and POIZON, kicked off in thrilling fashion at the PiDu Sports Center.

As a key qualifier for the national finals, the Chengdu leg attracted 32 elite teams from home and abroad, with over 600 skilled players competing. Participants included professional club teams, university associations, and passionate badminton enthusiasts, showcasing the event’s diverse appeal.

Professional Format Fuels Competition & Tiered Matches Ignite Public Passion

As a benchmark brand in the national tournament circuit, 2025 KUMPOO "No Fear of Challenge" Badminton Mixed Team Tournament has undergone a comprehensive upgrade: the total prize pool exceeded one million yuan, and innovative event formats were introduced. Centered on the theme of "Badminton for All," the tournament bridges regional badminton cultures, empowering every enthusiast to step onto the stage of their dreams and write their own chapter of glory.

The Chengdu leg marked the second stop of the tour following Guangzhou, with more cities to follow. Ultimately, the top six teams from each leg will advance to the grand finals in Guangzhou at the end of the year.

A KUMPOO brand representative emphasized that badminton is not just a sport but a bond connecting people. "No Fear of Challenge" is not merely the tournament’s slogan but a shared ethos between KUMPOO and badminton lovers nationwide. After the inaugural 2024 edition took the badminton community by storm, the 2025 tournament has pushed boundaries once again.

Staying true to its core philosophy of "universal participation," the event imposes no restrictions on age, gender, or profession. Whether newcomers to the sport or seasoned veterans, players are free to form teams and compete. The mixed-team format breaks down traditional barriers, blending collaboration and rivalry to allow every participant to shine both individually and as part of a team.

The event brings together amateur players and professional athletes for a competition: The regional competition stage focuses on public participation. Meanwhile, the event deeply integrates the "cross-boundary" experience. A special game activity experience area is set up on-site, providing benefits and joy during the tense and exciting competition. Additionally, there is a new product display area for KUMPOO, showcasing the popular products of KUMPOO in 2025.

Star-Studded Lineup Electrifies the Event

The Chengdu leg featured five competitive categories, officiated by a national-level referee team adhering to the latest BWF rules to ensure professionalism and fairness. On the courts, the cheers and rallies merged into a symphony of fearless competition, drawing over 1,000 live spectators and millions more via livestream.

It is worth noting that the heavyweight guest lineup at the event: KUMPOO signed star Tian Houwei and badminton influencers staged an exhibition match, interacting with the audience up close, pushing the atmosphere to a climax. After the match, professional guidance was provided for the players' serving movements and tactical awareness. This dual track interactive mode of "professional players+badminton KOLs" allows the event to have both depth of competition and breadth of dissemination.

"Playing alongside my idol has completely reignited my passion for badminton!" exclaimed one participant after the event.

"Badminton is not just a sport but a bond connecting people" said the KUMPOO representative. "The 'No Fear of Challenge' tournament has no spectators; whether players, volunteers, or cheering fans, everyone finds their role here."

2025 will continue to wield fearlessness as its blade and passion as its shield. On the courts of the "No Fear of Challenge", players will discover stronger versions of themselves. To be fearless is to be free, to challenge is to find the answer!