KUMPOO Debuts at the Xiamen Sudirman Cup Setting a New Chapter for Four-Way Competition

Under the spotlight of the 2025 Xiamen Sudirman Cup, a historic moment in badminton equipment development is unfolding. Amidst the booths of industry giants such as Yonex, Li-Ning, and Victor, KUMPOO, the fourth major brand in the badminton equipment field, makes its debut on the international stage. This world-class tournament not only witnesses the Chinese team’s resounding victory but also marks the advent of a new era of “four-way competition” in badminton equipment.

City-Limited Series Interprets Local Culture

Following the trend of localized marketing at the host city, KUMPOO launches a limited-edition series themed around Xiamen. Inspired by the iconic landscapes of Xiamen, including the greenish-blue gradient designs common in the architectural styles of Gulangyu Island, this series combines professional sports performance with cultural elements, becoming a preferred choice among audiences looking to purchase souvenirs from the event.

During the tournament, KUMPOO’s booth was transformed into a multi-dimensional interactive experience zone. Badminton influencer Wang Xiaoyu served as the "Day Manager," providing on-site tips on equipment selection; Thai player Kantaphon Wangcharoen showcased the practical performance of the gear; Australian player Gronya Somerville signed autographs for fans. This three-tiered interaction design not only met the needs of mass consumers but also highlighted the brand’s technical expertise in serving professional athletes.

Breaking Through Professional Competitions: International Players Choose KUMPOO Gear

When the renowned Thai player Kantaphon Wangcharoen stepped onto the court, holding the ASURA II racket, and engaged in a three-game battle with Li Shifeng, this equipment showdown had already transcended the mere game itself. This free agent ranked 41st in the world was wearing the ASURA shoes, engaging in a speed contest with the YONEX 65Z4 shoes. Although he ended up losing, the stability of the KUMPOO’s equipment demonstrated in the high-speed confrontation left a deep impression on the participants in the badminton industry. "In the multi-point exchanges at critical points, the feedback accuracy of the equipment is of crucial importance," said the on-site technical analyst.

Four-Way Competition’s Technological Foundation: Full Industry Chain Autonomy

Kumpoo Japan Badminton String Factory, which went into production in 2023, has made it a brand that independently manufactures all types of badminton strings. During this event, its ability to cover all product categories is precisely the industrial foundation for the four major brands to compete on the same stage.

It is worth noting that Kantaphon Wangcharoen's "ASURA II" market pricing is only 40% of that of his competitors' equipment, and the price of Gronya Somerville shoes is even less than one-third of the average price of professional models. This "professional-level equipment, consumer-level pricing" strategy is breaking the price barriers of high-end badminton equipment. As a badminton equipment commentator pointed out: "When a 500-yuan racket can compete on the same stage as top-level competition equipment, the ultimate beneficiary will be the entire consumer market."

From the continuous flow of people in the four brands exhibition area of Xiamen International Convention and Exhibition Center, to the successive clicking sounds of the cameras inside, the "four strong teams era" of badminton equipment has begun. This industrial transformation, which starts from product research and development, is manifested in on-court competitions, and concludes with consumer choices, is injecting new development impetus into the world badminton scene.